Reporting and Insights in Cloutly
Everywhere else in Cloutly is for doing — sending requests, replying to reviews. Insights is for working out whether any of it is landing. It sits under Grow in the sidebar and has four tabs.
Ask — questions in plain English
The tab you land on is an analyst you can talk to.
Type a question about your own reviews and it answers from your data. It tells you how many reviews and locations it is working across, and it makes a specific promise: it answers with exact numbers, never guesses. If it cannot work something out from your data, it says so rather than inventing a figure.
The suggested questions are a fair guide to what it is good at:
- How many reviews mentioned price in the last 90 days?
- Which location has the slowest response time?
- What did my 1–3★ reviews say this month?
- How many reviews did Sarah collect?
- Compare this quarter to last quarter
The useful pattern is themes. Counting reviews is something a spreadsheet can do; finding out how often people complained about parking, or waiting, or price, and whether that is getting better, is not. That is the question worth asking here.
Underneath, While you were away, I noticed… flags anything that moved without you looking — a location whose rating slipped, for instance — with a link straight to the inbox.
Scorecard — the health check
Five numbers, then the thing you should do about them.
The tiles cover new reviews in the last 30 days and whether that is up or down, your Google rating, your review streak in weeks, your response rate, and total reviews against a target.
Next best move is the line to read. It names one specific action — reply to a particular location's unanswered low-star reviews, say — with a button that takes you there. It is the same logic as the Home page, with more context behind it.
The Locations table is where multi-location businesses should spend their time. It ranks every location by rating and flags anomalies automatically:
- Days quiet — how long since that location last got a review. A location quiet for years is one that stopped asking.
- Rating dropped — a site whose score has fallen, flagged before you would have noticed.
- Unanswered 1–2★ — bad reviews sitting there without a reply, which is the most expensive thing on the page.
Below the table, Your reviews at work plots review growth against what customers actually did on your Google Business Profile — phone calls and website clicks, same twelve months, same axis. That is the chart to use when someone asks what reviews are worth: it puts the outcome next to the cause.
Competitors — how you compare
Track other businesses and see yourself against them.
Three positions, each out of the number of businesses you track: rating, review count, and velocity — how many new reviews you collected in the last 30 days. Each says who leads and by how much, so "#3 of 6" comes with the gap you would need to close.
Velocity is the one to watch. Rating and review count are the accumulated past; velocity is the present, and it is the only one you can change this month.
The review race charts cumulative reviews over twelve months, you against everyone tracked — the clearest picture of whether you are pulling away or falling behind.
Competitors are tracked by Google Place ID, so you are looking at the same public rating and review count anyone else would see. Add the businesses you actually compete with locally, and remove any that turn out not to be relevant.
Monthly report — something to send
A report built for someone who does not log in: an owner, a franchisor, a client.
Turn on Monthly report email and it arrives on the 1st of each month. Otherwise take it on demand as CSV or PDF, or use Copy share link to send it without an attachment. As the panel puts it: on-demand or monthly, no noise in between.
The report compares this month against last on four things — new reviews, average rating, response rate, and GBP actions (what customers did on your Google listing) — each with its change. Then:
- Top staff this month, based on name mentions in reviews.
- This month in one paragraph — a written summary, for the person who will not read the numbers.
- A trailing six-month chart of reviews against customer actions.
Which tab, when
- Something feels off and you want to know why → Ask.
- Weekly check on whether things are healthy → Scorecard.
- Wondering whether you are winning locally → Competitors.
- Someone else needs to see the numbers → Monthly report.