How to Set Up and Install Review Widgets on Your Website

A widget puts your reviews on your own website. It reads from your live reviews and updates itself, so once it is installed you never touch it again — new reviews appear on your site automatically.

You will find them under Widgets & pages in the sidebar. New widget is at the top right, and the whole thing takes three steps.

Step 1 — Choose what to show off

Pick the location whose reviews the widget should show, then pick a type. Every type uses your live reviews — the difference is shape and placement, not data — and nothing here is permanent, so this is a low-stakes decision.

Walls of love — for landing pages and dedicated review pages:

• Testimonial Masonry — a full wall of reviews. Your best proof, all at once.
• Testimonial Marquee — an auto-scrolling stream. Motion that sells without a click.
• Editorial List — a quiet, understated list. Good for review pages and sidebars.

Carousels & strips — for tighter spaces:

• Testimonial Carousel — three reviews at a time with paging. The all-rounder.
• Testimonial Avatars — a one-line trust strip, designed to sit under a call-to-action button.

Spotlights — when one review does the work:

• Testimonial Highlights — one quote, made enormous.
• Single Video — one video testimonial, treated like a product shot.

Floating & corner — always on, sitting over the page:

• Review Badge — a calm floating badge showing your rating, which expands to recent reviews.
• Review Toast — polite live-activity pop-ups of fresh reviews. Always dismissible.

If you are unsure, start with the two marked Popular. A Carousel on your homepage and a Masonry on a dedicated reviews page covers most of the value, and you can add the smaller pieces later.

Step 2 — Customise it

The preview on the right is not a mock-up. It says previewing with your real reviews, and it is the actual widget as visitors will see it — including a Desktop and Mobile toggle, because they look quite different on a phone. Changes save automatically as you make them.

Reviews to show decides what appears:

• Location — whose reviews to use.
• Review sites — all of them, or only the ones you choose. Useful if your Google reviews are stronger than the rest, or if you want a page showing only one platform.
• Only show 4 & 5-star reviews — on by default. Leave it on for a homepage.

Appearance handles the look:

• Theme — Light, Dark, or Transparent, which lets your own page background show through. Transparent is usually the one that stops a widget looking bolted on.
• Accent — a preset colour or your own, to match your brand.
• Show rating summary header — the big score and review count above the reviews.
• Hide Cloutly branding — available on the Growth plan.

Finally, Inject review schema (SEO). This is easy to skip past and worth turning on: it adds structured review data to your page so search engines can read your rating, which is what allows star ratings to appear next to your listing in search results. The widget is doing work for you in Google as well as on the page.

Step 3 — Install it

Looks good — get my code takes you to the last step, and the widget is live from that moment.

You get one line of code to paste where you want the reviews to appear.

Pick your platform — Webflow, WordPress, Shopify, Squarespace, or Just HTML for anything else — and you get instructions for that platform specifically. There is no plugin to install.

If someone else manages your website, use Email this to my developer. It sends them the snippet and the instructions, and they never need access to your Cloutly account. Open demo page shows the widget running on a page so you can check it before it goes anywhere near your site.

View counting starts as soon as the widget appears on your site, so the overview will tell you when the first visitors have seen it.

Checking it is actually working

Back on the widget list, each widget shows a live preview of how it currently looks, along with the two numbers that tell you whether it is doing anything.

• Views, all time, and when it was last seen. Not seen yet means the code is not on your site yet, or it is on a page nobody visits.
• Ready to embed means the widget is built and waiting. Copy code gives you the snippet again at any time.

At the top of the page, Live on your site shows how many of your widgets are actually embedded somewhere, out of how many you have built. A large gap between those two numbers is the most common problem — widgets designed carefully and then never installed.

Use search, or the location and type filters, once you have more than a handful.

A note on older widgets

Widgets built before the current design carry a Legacy look badge, and the page will offer to upgrade them. It is worth taking: one click, the same embed code, and no changes to your website. Preview the upgrade shows you the result first.